I am Format Director for Production Vault Classic Hits and a producer for PV Rock (Alternative) among other formats. I was born and raised in the Seattle area, graduated from the Audio Production program at The Art Institute of Seattle and landed a radio internship at Entercom Seattle — fetching coffee and traffic in the mornings at KNDD, 107.7 The End. 12 years of intern, street team, on-air, commercial and imaging production experience later, I found myself creating sounds at ReelWorld alongside some of the best in the business.
1. When did you know Radio Imaging was the job for you?
As a morning show intern who dabbled in recording music at home, I offered my services to the show in the form of silly bit intros and theme songs. The first time I heard something I had produced on the radio I knew radio production was something I could see myself doing.
2. What (or who) motivates you or gets you excited about producing?
The music first. Music is a massive inspiration for me. It dictates the type of drop I’ll use and how I’ll tune and process it.
3. What’s the toughest part about being an imaging producer?
Having to be current with my sound. That’s why I find music such an important starting point. If my sound is evolving as the music does then it will always ride tandem with musical trends.
4. What’s the difference between Good imaging and Great imaging?
Good imaging gets the job done. “Great” imaging gets it done, connects with the listener and gives them something to think about.
5. What’s the #1 piece of advice you’d like to give new producers just learning the game?
Don’t worry so much about creating the biggest, most ear-catching sounds . . . focus on the writing and the message and then use the sounds to help punctuate that message.