I come from the land down under, in the city of Melbourne. What my parents think I do — make commercials. What I actually do — make a lot of noise as the head of production for 2dayfm in Sydney and the Hit Network, comprised of 55 stations.
1. When did you know Radio Imaging was the job for you?
When I no longer had to wear a tie to work (seriously). Shortest possible story; finished high school, completed a degree/bachelor of business, got a job in Human Resources (wearing a tie), worked nights and weekends at Triple M, took annual leave from my day job to fill in for anyone at both Triple M/Fox FM who went on vacation, waited patiently then scored my first full time gig.
2. What (or who) motivates you or gets you excited about producing?
Everything starts with a blank canvas. Anything from a vocal, a beat, a melody, FX can spark an idea . Who gets me motivated? A collaborative team that champions a concept/project — we have “make epic shit” plastered on the walls at work. I’m always surfing the web and airwaves around the globe for inspiration — everything is a remix so steal like an artist.
3. What’s the toughest part about being an imaging producer?
Administration time bogging down creative time.
4. What’s the difference between Good imaging and Great imaging?
This is like asking what’s the difference between a good burger and a great burger (I love burgers. I know when a burger tastes great and I want to go back again).
5. What’s the #1 piece of advice you’d like to give new producers just learning the game?
Find a mentor/s that provides constructive feedback (things you need to hear, not want to hear) — it’s the quickest way to build your skill set (be patient!).