Originally from Liverpool — a.k.a the home of The Beatles — I’m now based out of our studios in Seattle, where my accent is slowly fading and my tea bags have turned into espresso shots. I’ve been at ReelWorld for over 7 years now and in that time have gone from trainee to Production Manager to Format Director and have held various other roles along the way. I currently look after our Production Vault CHR service but also contribute to many of the other formats on a weekly basis. Alongside Production Vault I also produce custom projects for several European brands including Kiss UK, RTE Ireland, BBC and many more.
1. When did you know Radio Imaging was the job for you?
At the age of 16 I got introduced to an Imaging Producer at one of the local stations. He showed me his job and made a beatmix promo in front of me. I was hooked. From that day I sat there every Saturday and produced piece after piece after piece. None of it going to air, all of it just to learn.
2. What (or who) motivates you or gets you excited about producing?
Weirdly, anything EXCEPT radio imaging. I listen to tons and tons of music every day to get inspired. TV shows, soundtracks and video games can also be great inspiration. From the noises to the vocal effects. I then take that inspiration and try to apply it to certain bits of imaging.
3. What’s the toughest part about being an imaging producer?
Two things spring to mind. 1) Constantly thinking of new or updated ways to do things and 2) making sure that all my imaging has clarity and can be understood without sacrificing creativity.
4. What’s the difference between Good imaging and Great imaging?
Context, content and clarity. The 3 Cs. All three together make great imaging.
5. What’s the #1 piece of advice you’d like to give new producers just learning the game?
Invest in your future. From buying ProTools and plugins to taking piano lessons — any investment you make at a young age will repay itself 200 times over when you have a great job and love what you do several years later.