I am Bob Coates, Imaging Director for 3 1/2 radio stations and 2 sports networks at iHeartMedia in beautiful Cleveland, OH. Birthplace of the traffic light. Also a contributing producer for Production Vault NewsTalk, Rock and Classic Rock. I sit in a cold, dark room by myself all day and write lots of things for lots of formats and try to find time to put them all together. It’s way less glamorous than it sounds.
1. When did you know Radio Imaging was the job for you?
When making my first demo. I had never done any kind of imaging and when I actually sat down and started to put the little sounds and words together I was hooked.
2. What (or who) motivates you or gets you excited about producing?
Just getting an idea an being able to run with it and make whatever I want out of it and to hear it on the air still kinda gets me fired up.
3. What’s the toughest part about being an imaging producer?
Finding time to spend on making something really good. With so many people tugging at me, I’m forced to go as fast as I can at all times.
4. What’s the difference between Good imaging and Great imaging?
The writing. The words. Something can sound really good, but when it’s clever and sounds really good…that’s pretty great.
5. What’s the #1 piece of advice you’d like to give new producers just learning the game?
Read, watch and listen to as many things as you can. There’s so much to be inspired by.